To thank you for your support, 50 Degrees North is offering a special incentive for travel advisors. We're offering a digital Visa gift card for every new deposited booking on our new 2026 small group tour Summer Journey in Northern Norway & Lofoten.
Incentive Details for AUNZ Travel Advisors
How it works:
- $500 digital Visa gift card per booking
- No caps – every eligible booking earns (NOTE: Split bookings are not permitted where passengers are travelling together as a family, household, or sharing accommodation)
- Open to registered Australian and New Zealand travel advisors
Eligible Tour Departures
- 30 May – 6 June 2026
- 8 August – 15 August 2026
Key Dates
- Sell by: 31 March 2026
- Claim by: 30 April 2026 (by completing the official incentive redemption form)
Bookings & Enquiries
- Email: info@fiftydegreesnorth.com
- Australia: 1300 422 821
- New Zealand: 09 802 1499
AGENT INCENTIVE applies to new deposited bookings only.
View the Summer Journey in Northern Norway & Lofoten incentive flyer
You can also access the following:
- Info article and assets in 50 Degrees North's Travel Advisor Hub (registration/login required)
- Advisor-facing product info
- Client-facing assets
Incentive Details for North American Travel Advisors
How it works:
- $300 digital Visa gift card per booking
- No caps – every eligible booking earns (NOTE: Split bookings are not permitted where passengers are travelling together as a family, household, or sharing accommodation)
- Open to registered US and Canadian travel advisors
Eligible Tour Departures
- 30 May – 6 June 2026
- 8 August – 15 August 2026
Key Dates
- Sell by: 31 March 2026
- Claim by: 30 April 2026 (by completing the official incentive redemption form)
Bookings & Enquiries
- Email: nordic@fiftydegreesnorth.com
- Phone: 1.888.880.0286
AGENT INCENTIVE applies to new deposited bookings only.
View the Summer Journey in Northern Norway & Lofoten incentive flyer
You can also access the following:
- Info article and assets in 50 Degrees North's Travel Advisor Hub (registration/login required)
- Advisor-facing product info
- Client-facing assets
Summer Journey in Northern Norway & Lofoten
Our Summer Journey in Northern Norway & Lofoten trip is a premium small-group journey through Northern Norway that is straightforward to sell, operationally strong, and consistently delivers high client satisfaction. In Northern Norway, summer does not follow the rules most travellers are used to. The midnight sun is not just a natural phenomenon - it changes the rhythm of travel. The sun does not set. Time stretches. Evenings soften into golden hours that last well past midnight.
The Summer Journey in Northern Norway & Lofoten journey is designed to let you experience this rare season fully - not just see it, but live within it. This eight-day journey moves slowly and thoughtfully through some of Norway’s most striking coastal landscapes, from Bodø to Tromsø. Days feel unhurried. There is time to linger over meals, to pause for photos without rushing on, to sit outdoors late into the evening as the light glows softly across fjords and mountains. In places like Senja, you may find yourself soaking in a hot tub at night, watching the sky shift colours while the sun still hangs above the horizon.
Why Travel Advisors Choose This Tour
Designed to remove the complexity of travelling independently in the Arctic, this escorted itinerary combines seamless logistics with immersive experiences making it a dependable, low-risk product for travel advisors.
Easy to Position, Easy to Explain
This tour sits comfortably in the premium small-group space without being niche or restrictive. It appeals to clients who want depth, scenery, culture, and comfort and who value expert guidance over self-driving or piecing together multiple bookings. Group sizes are kept small (6–15 travellers), allowing for smoother logistics, flexibility, and a more personal experience than larger escorted tours.
A Clear, Logical Route
The itinerary follows a simple, northbound journey that is easy for advisors to communicate and for clients to visualise:
Bodø → Lofoten → Vesterålen → Senja → Tromsø
There is no backtracking. Scenic drives, ferries, and express boats are all included, reducing complexity while turning transport into part of the experience.
Strong Inclusions That Reduce Advisor Workload
From a selling and support perspective, Iconic Midnight Sun is particularly robust:
- All regional transport included (buses, ferries, boats)
- A generous number of meals included upfront
- Signature experiences bundled into the tour
- Dedicated 50 Degrees North tour leader throughout
- 24/7 in-destination support
These inclusions minimise post-booking questions, unexpected costs, and on-tour issues, saving time for both advisors and clients.
Sustainability Clients Ask About
Sustainability is integrated into the tour in practical ways that advisors can confidently explain:
- Certified B Corporation tour operator
- Carbon emissions measured and offset
- Locally owned accommodation and suppliers
- Regional food experiences supporting local producers
Important Booking Notes (Handled Upfront)
Clear communication ensures the right fit and smooth departures:
- No luggage handling (clients manage their own bags)
- Moderate activity level, including walking and a RIB boat safari
- Shared suites at Hamn i Senja (private ensuite bedrooms, shared living areas)
- Not suitable for children under 14
Why Advisors Recommend 'Summer Journey in Northern Norway & Lofoten'
- Strong differentiation from mainstream Norway products
- Reliable delivery and high client satisfaction
- Easy to combine with pre- or post-tour extensions
- Builds trust and confidence in Nordic travel expertise
Iconic Midnight Sun is a tour advisors can recommend with confidence, knowing it delivers on both experience and execution.