Libby is the Global Marketing Manager at 50 Degrees North, leading the company’s marketing strategy across all markets. With over a decade of experience driving digital transformation and customer experience innovation, she brings a data-informed, creative approach to showcasing the distinctive beauty and culture of the Nordic region.

Throughout her career, Libby has led marketing teams across start-up and corporate environments, delivering measurable growth through strategic storytelling, UX optimisation, and marketing technology integration. At 50 Degrees North, she is focused on strengthening the brand’s global presence, enhancing digital performance, and inspiring travellers to discover unique, immersive journeys across the Nordics and beyond.