Media and 50DN

50 Degrees North is a niche, independently owned and fully licensed tour operator specialising in the regions above the 50th parallel north, including Scandinavia, Finland, Iceland, Greenland, the Arctic, the Baltics, Russia, Kamchatka and Mongolia – and now also Antarctica! 50 Degrees North is recognized for its local expertise, the originality of their programs and detailed, personalised operation. The company was founded in 2010 and has offices in Lillehammer, Melbourne, and Vancouver. Co-founder and CEO, Tietse Stelma, was appointed Norway’s Consul-General in Melbourne in 2018, in honor of the company's dedication and contribution to the destination.

50 Degrees North's vision is to be top-of-mind for operating innovative, authentic and responsible travel experiences above the 50th parallel north.

Story Ideas:


• Explore Norway’s magnificent and less known areas (e.g. the Western fjords)
• Visit the remote Siglufjörður peninsula in north Iceland
• Discover the Kingdom of Crystal in south central Sweden
• Spend a summer's day in Skagen, where the Scandinavian romantic painters used to lose themselves
• View brown bears in the deep forests of eastern Finland
• See the puffins return on the same date (14th April) every single year at Lovund on the central Norwegian coast
• Discover the peaceful and remote Faroe Islands perched in the middle of the North Atlantic

For more story ideas, download them here. 50DN - Story Ideas

50 Degrees North History:

The story of 50 Degrees North starts in 2010 when Tietse Stelma and Jayde Kincaid left their secure roles at Peregrine Adventures and The Outdoor Education Group respectively, to start 50 Degrees North. The business started off in Jayde & Tietse’s front room in Clifton Hill, which was the official business address for the first 18 months of business.

In March 2012, 50 Degrees North moved into offices at Suite 203, 7 Jeffcott Street, West Melbourne with 2 employees + Jayde & Tietse. Since then, 50 Degrees North has grown steadily, while increasing its number of employees in Melbourne.

In January 2015, we opened the office in a small town near Lillehammer, Norway with Satu taking on the Managing Director role for the Norwegian business. We have now grown into a financially stable and mid-size company now employing 30+ staff in our offices in Melbourne, Lillehammer (Øyer) and our latest addition: Vancouver.

Indeed, in January 2017, we employed Natalie Lauzon in Vancouver, Canada, and began our Canadian adventure.

In the News

Read more about 50 Degrees North in the following articles:

2019 Traveller, Sydney Morning Herald

Read Mark Daffey's article Icy vistas from a cosy cabin in this Arctic Circle archipelago here.
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2019 Toque & Canoe

Read Margo Pfeiff's article Meet Norway's Bathing Angels here.

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2018 Signature Luxury Travel and Style

Read Barry Stone's article 'Design and Nature in Norway' here.
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The following articles in the Vacations & Travel magazine Kamchatka Vacations and Travel Jan2012 Barry Stone and DestinAsia Magazine KAMCHATKA Destinasian Jan2012 by Barry Stone, released 2012

Kamchatka Barry Stone

Eastern Promise Barry Stone

Signature Magazine. Cruising in Greenland by Barry Stone

Greenland Cruising

Signature Magazine. Self Driving in Iceland by Barry Stone

Ring of Iceland

Cruise Passenger. Cruising in Sweden between Stockholm and Gothenburg on the Gota Canal by Barry Stone

A slow boat to Stockholm

Holiday with Kids Magazine. Santa's secret hideway in Finland by Mark Duffey

Santa's Secret Hideaway

PAX Magazine, Canadian Travel Trade News

PAX Magazine February 2018

Press Releases from 50 Degrees North


Lapland Circle independent small group tour AUS

50DN Press Release - Escorted Tours Guarantee


Hurtigruten Early Bird Deals for Australia

50DN Early Bird Discounts Hurtigruten 2019

New Tour Western Fjords 2019 - using a 50 Degrees North minivan

New Tour Western Fjords 2019

Virtuoso Award 2018 Destination and Experience Growth

Virtuoso Award 2018 for 50 Degrees North

New Hotels in Scandinavia, opening in 2018

New Hotels in Scandinavia 2018

Details about our new tour Beautiful Norway with private 50 Degrees North minivan

New tour Beautiful Norway


Escorted Photography tour with David Evans and Hurtigruten

50DN Dec release-Escorted-Photography -our

Christmas tours explained


50 Degrees North opens Vancouver office - US Edition

50DN Nov release-Vancouver office announcement

New Glass Igloo tour

Media Release 50DegreesNorth NewGlassIglooTour

Hurtigruten Escorted Photography tour - last spots available

Media Release 50DegreesNorth USEDITIONHurtigrutenEscortedPhotographytour/

Image Banks

Find the links here to free and professional tourist board sponsored image banks

We have a small collection of 50 Degrees North images (mostly of our hotels and small group tours). Please ask us for access to the dropbox.

For professional images, we would recommend accessing the image banks of our partners, the tourist boards of our region. These can be accessed with a password and are easy to use. Most of the time, the password is provided immediately. If you are looking for something more specific, please don’t hesitate to ask.

50 Degrees North News Page

Find out more about what we are up to on our news page.

Social Media handles
Hashtag 50DegreesN
Hashtag 50degreesnorth

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